We optimize the marketing activities of our customers based on well-founded market and customer analyses.
Focus of our consulting activity
Brand Value Management
Positioning and building a strong brand for clear differentiation.
Quantitative Brand Positioning
Determination of brand performance and relevance of key brand drivers in competition.
TV Spot Analysis
Validation of the popularity and fit of all aspects of your TV spot in the addressed target group.
Creation of pragmatic market segments for a target group-specific, sharpened customer language.
Customer Value Management
Generation of high customer value through valuable and loyal customers.
Customer Loyalty Analysis
Identification of the decisive drivers of satisfaction and loyalty in customer relations.
Identification of various customer segments in terms of size, value, motivation and profile in the database.
Customer Winback / Churn
Implementation of measures to recover valuable inactive or endangered customers.
CRM Campaign Management
Holistic processing of the customer base: lifecycle management & ad-hoc campaigns.
We consult companies in the fields of eCommerce, mail-order and digital media in order to improve the performance-based planning, implementation and control of marketing strategies for new and existing customers.
Our consulting approach is characterized by a clear focus on implementation orientation and measurability on the basis of comprehensible metrics such as ROI.
We are convinced that the interaction of a strong brand and valuable customer relationships is the key to sustainable corporate success.
Our goal is to optimize our customers´ marketing activities on the basis of well-founded market and customer analysis. We achieve this by consistently combining the best practice with the latest methods of marketing research.
What sets us apart
data-driven – pragmatic – implementation-oriented
Efficient implementation and healthy pragmatism
We quickly and directly select the right solution for our customers and derive tangible optimization measures for each project.
We combine in-depth consulting and market research know-how with many years of practical management and marketing experience.
Personal advice at eye level
We do not work as distanced consultants, but as partners with your team. We stand for long-term and personal, trusting customer relationships.
All of our methods have been tried and tested in practice and are also scientifically based on cooperation with leading universities.
Flexibility through customer proximity
We work with you in every situation to develop individual solutions tailored to your needs and are never satisfied with standard solutions.
Testimonials from customers
What our customers say about us
Florian Heinemann Founding Partner, Project A
"For many of our investments, we are often faced with the challenge of better penetrating markets and customer needs in order to position companies correctly in the competitive environment. We regularly work together with Caspar Feld in the context of market research and positioning projects. Mirko and Sebastian work very professionally and we always benefit from their high quality studies."
Dr. Hans Dohrmann Partner, Retail Capital Partners
"RCP is an internationally active investment and consulting company focusing on retail and consumer goods companies. That's why we always need high-quality insights into markets, customers and competitors to support our strategic and tactical considerations with figures. At Caspar Feld, we can rely on professional study execution and sound figures."
Anja Kettern former Lead Market Research, Zalando
"Together with Caspar Feld, we conducted a study on brand positioning in the competitive environment. The results of the study will enable us to further sharpen our brand profile and to assess strategic directions based on numerical data."
Julia Bösch Founder & Managing Director, Outfittery
"For the preparation of our TV campaigns, we used Caspar Feld's positioning study to examine the market and the competition and to identify customer drivers and attractive customer segments. The results helped us a lot in the subsequent briefing and creation process. We also reviewed the effects of our decisions with regular brand measurements and TV spot analyses. We are extremely satisfied with the way of cooperation and the results."
Lea Lange Founder & Managing Director, JUNIQE
"Caspar Feld has been with us throughout the development of our brand. In doing so, we first analyzed our market comprehensively, identified affine core segments and their needs and finally derived personas. We have been able to follow the development of our branding activities with repeated tracking and analyses of our TV spots. The cooperation is very personal and recommendable."
Henner Schwarz Managing Director, Planet Sports
"Caspar Feld advised us on our strategic brand positioning and the professionalization of our CRM. Especially with their approach of customer recovery, demonstrable monetary success has been achieved."
Hubertus Bessau Founder & Managing Director, mymuesli
"With the help of the database segmentation and subsequent customer survey by Caspar Feld, we were able to understand our own customer structure much better. In addition, we were able to improve the planning of necessary CRM measures including a target-oriented, needs-oriented customer approach."
Stephan Theiss Managing Director, Gelbe Seiten Marketing Gesellschaft mbH
"Together with Caspar Feld, we have carried out various important analyses, including studies on user and customer satisfaction, competitive positioning and user segmentation, from which archetypical personas ultimately emerged. The results have given us completely new, excellent insights into our user structure and our market. We use the results for a much more targeted user communication as well as for a more efficient internal product development."