Brand Tracking

Quantification of brand performance over time in comparison to the competition A strong brand is an indispensable prerequisite for achieving your own marketing goals – all the more so in markets with particularly fierce competition. Consequently, it is recommended to evaluate the perception of your own brand – as well as the fiercest competitors – at regular intervals. This gives you the opportunity to take the right action immediately so that you can continue to hold your own against the competition. Brand tracking is also very well suited for checking the effects of larger campaigns (e.g. TV or print measures) on brand performance.

A strong brand is an indispensable prerequisite for achieving your own marketing goals – all the more so in markets with particularly fierce competition.
Consequently, it is recommended to evaluate the perception of your own brand – as well as the fiercest competitors – at regular intervals. This gives you the opportunity to take the right action immediately so that you can continue to hold your own against the competition. Brand tracking is also very well suited for checking the effects of larger campaigns (e.g. TV or print measures) on brand performance.

 

 

Which questions we answer

  • How strong is our brand anchored in the minds of our potential and current customers?
  • How do these associations change over time?
  • Were we able to widen or reduce the gap to our closest competitors?
  • How does brand perception change after the outsourcing of larger campaigns (e.g. TV or print measures)?
  • Do our entrepreneurial measures lead to a sustainable, consistent brand image over time?

Why choose Caspar Feld

Professional interviewing technique:

Based on our many years of market research experience, we are experts in questionnaire design – even in very special situations with complex requirements.

Validated measurement techniques of advertising impact:

We attach great importance to the representativeness of the measurements so that our customers can rely on consistent results for repeated measurements.

Spatial flexibility:

Whether nationally, internationally or regionally – we carry out brand tracking in every conceivable spatial context.

Benchmark knowledge:

We have a wealth of experience from conducting many studies within and outside your industry.

Implementation orientation and healthy pragmatism:

We do not leave you alone with the results, but derive tangible and directly implementable optimization measures.

Testimonials from customers

What our customers say about us

Julia Bösch Founder & Managing Director, Outfittery

"For the preparation of our TV campaigns, we used Caspar Feld's positioning study to examine the market and the competition and to identify customer drivers and attractive customer segments. The results helped us a lot in the subsequent briefing and creation process. We also reviewed the effects of our decisions with regular brand measurements and TV spot analyses. We are extremely satisfied with the way of cooperation and the results."

Benedikt Franke Founder & Managing Director, Helpling

"We conducted a positioning study with Caspar Feld, including segmentation into different target groups. The results enabled us to better understand the various groups of needs and to implement our marketing activities in a more targeted manner. In addition, with Caspar Feld we have successfully set up brand tracking in a national and international context with which we can analyze brand-related progress."

Alexander Artopé Co-Founder & CEO, smava

"For smava, TV advertising is important for the acquisition of new customers - therefore the optimization of this channel is also central. With Caspar Feld, we have carried out several analyses of our TV spots. The team helped us to develop a better assessment of our target group approach on TV and thus we were able to gradually improve our results."

Claudia Frese Chief Excecutive Officer of MyHammer AG

"After a longer abstinence, we at MyHammer have decided to use TV as advertising channel. Caspar Feld initially helped us to uncover the relevant needs from the customer's point of view with a positioning analysis. Subsequently, we were able to monitor the success of our measures through regular brand tracking and spot analyses. We have always received professional and honest advice."

Kian Moini Co-Founder & CEO, Lamudi

"We conducted a brand positioning study with Caspar Feld in one of our international markets. The detailed results have provided us with numerous new clues for the further development of our target group approach. Building on this, we have used the central findings for downstream brand tracking, in particular to monitor the effectiveness of our advertising measures."

Stephan Herwig CMO, Thermondo

"With Caspar Feld, we have established regular, pragmatic tracking of our brand and our TV activities. The joint projects were carried out promptly and the results could be implemented immediately at any time."

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Looking for more information? Contact our experts!

We advise you gladly, free of charge and without obligation.

Dr. Sebastian Feld
Founder & CEO
tel.: +49.251.394.55.788
kontakt@caspar-feld.de