CRM Campaign Management

Holistic processing of the customer base: lifecycle management & ad-hoc campaigns.

To systematically increase customer value, companies need professional campaign management consisting of automated and spontaneous impulses. This process begins with a comprehensive knowledge of the decisive value-creating and equally critical phases in a customer’s life cycle. Examples of this are, among others, are the conversion of the first buyer to a repeat buyer and the early churn prevention of high-quality customers. With the help of customer-centric analyses, we uncover the most important phases of the life cycle and support you in the implementation of CRM campaigns.



Which questions we answer

  • At which points in the customer life cycle do we have to place which campaigns with which messages?
  • Which recurring campaigns must we automatically anchor in our systems?
  • Are there opportunities to generate additional revenue with selective ad-hoc campaigns?
  • How can I systematically convert one-time buyers to repeat buyers?
  • Are there other measures beyond the usual campaign logics that can increase loyalty and customer value (e.g. in a package)?

Why choose Caspar Feld

Flexibility and customer proximity in cooperation:

We take on entire projects, give impulse workshops and act selectively as a coach and sparring partner. We let our clients decide which method works best for them.

Extensive know-how about successful CRM campaigns:

We have the benchmark knowledge necessary to plan and implement the most effective CRM campaigns across channels.

Bridging the gap between analytics and insights vs. measures:

We are experts both in the evaluation of customer data and in the practical implementation of campaigns. We bring the two worlds together in a profitable way.

Proven consulting approaches with an openness to new ideas:

We rely on tested and proven approaches but constantly review our services on the basis of current and practical scientific findings.

Efficient project implementation and rapid results:

We guarantee efficient project implementation with clearly defined processes and rapid results.

Testimonials from customers

What our customers say about us

Felix Gärtner Founder & Managing Director, Vicampo

"A big challenge for us was the improvement of an exactly fitting CRM as well as the generation of realizable customer insights. Caspar Feld's team identified the most important customer needs with the help of loyalty analysis and advanced our operational CRM with segmentation and customer scoring."

Dr. Dr. Florian Drabeck CFO, Westwing Group

"We are working with Caspar Feld in an agile and pragmatic way to improve our CRM activities. With their many years of experience, they were able to quickly and directly evaluate our planned CRM measures and submit new ideas for campaigns or customer evaluations. Through their coaching methods, we regularly discuss the progress of our measures and a multitude of urgent questions that arise in our daily business. We are very satisfied with this consulting concept."

Dr. Fabian Stich CEO, mydays

"We were looking for new impulses and ideas for our CRM and found them in the cooperation with Caspar Feld. Together we have worked on the topics of print and e-mail reactivation, satisfaction and migration analyses as well as life cycle management. With the coaching oriented approach, our employees were able to make better decisions in CRM independently.”


Looking for more information? Contact our experts!

We advise you gladly, free of charge and without obligation.

Dr. Sebastian Feld
Founder & CEO
tel.: +49.251.394.55.788

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