Customer Winback

Implementation of measures for the recovery of valuable inactive or endangered customers.

Do you know the largest segment in almost all customer databases? It is the inactive customer and often even worse: the inactive one-time buyer. Companies invest large sums in the acquisition of new customers but are then only insufficiently able to bind them to the company. Most companies are also completely in the dark about the reasons for the often pre-mature emigration. We help you monetize the significant potential of your inactive customers and also uncover the central reasons for their inactivity.



Which questions we answer

  • What is the extent of inactivity or risk of migration in our database?
  • Which customers are worth winning back, which not?
  • What appeal, incentive and medium can we use to encourage attractive inactive customers to buy again?
  • When is the best time to address my customers?
  • Why do our customers become inactive and what can we do about it?

Why choose Caspar Feld

Efficient customer selection and address management:

With our efficient scoring we identify the most valuable customers for you and thus reduce the risk of bad investments.

Targeted approach and value-oriented incentives:

Our experience will help you to appeal to customers who have migrated and to choose the appropriate incentives.

Extensive know-how about digital and print campaigns:

We have the necessary know-how to plan and implement print and digital campaigns for specific target groups.

Comprehensive project controlling:

We show you the exact monetary results of the campaigns. We introduce metrics that allow you to continuously optimize recovery.

Lack of operational resources:

We offer you immediately usable, missing operational resources for the recovery.

Testimonials from customers

What our customers say about us

Daniel Setzermann Director Marketing, mymuesli

"Caspar Feld has assisted us in the successful implementation of print reactivation campaigns. In concrete terms, we were effectively advised on the decisive topics of selection, scoring, mailing design and controlling. We are extremely satisfied with the resulting campaign results."

Camilla Kolbmüller former Senior CRM Manager, Flaconi

"At Flaconi, we have successfully introduced the medium offline mailing together with Caspar Feld for the targeted reactivation of existing customers. The consultation was extremely goal-oriented, cooperative and characterized by mutual trust."


Looking for more information? Contact our experts!

We advise you gladly, free of charge and without obligation.

Dr. Sebastian Feld
Founder & CEO
tel.: +49.251.394.55.788

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