Mirko Caspar at Online Marketing Rockstars

 

Caspar Feld founder and partner Dr. Mirko Caspar has been Managing Director of Mister Spex since 2011. With his data-driven, customer-centric and agile marketing approach, he has helped make Mister Spex the European leader in the online eyewear and contact lens business. At Online Marketing Rockstars, a trade show and conference where industry experts explain how smart and effective online marketing works, Mirko Caspar presented his case study to visitors. He briefly explained his concept of quantitative brand positioning to identify the relevant brand drivers for brand communication and illustrated the importance of TV advertising and the optimization of these spots in addition to the usual online marketing tools. Although the presentation dates from 2013, it is still highly relevant for building a strong and successful brand. But see for yourself:

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