Dr. Sebastian Feld
"All companies want satisfied and loyal customers - truly successful ones however want profitable customers. Be successful with us."
Dr. Sebastian Feld is Managing Partner of Caspar Feld Marketing-Performance. In the course of his consulting activities over several years, he has managed numerous projects in the areas of customer relationship management (CRM), brand positioning as well as market and customer research at a large number of companies in eCommerce, mail order and the digital market environment.
After studying business administration, Dr. Feld wrote his doctoral thesis with Professor Manfred Krafft at the University of Münster on the analytical optimization of recommendation programs and direct marketing campaigns. His research, which was awarded the Alfred Gerardi Memorial Prize by the German Direct Marketing Association, has been published in the International Journal of Research in Marketing and the Zeitschrift für Betriebswirtschaft among others.