Introduction / optimization of direct mailings
Targeted use of addressed print mailings as an additional medium for approaching customers.
Many companies are often not even aware that they are no longer communicating directly with the majority of their customers. The reasons for this are numerous: lack of newsletter permission, too low opening rates or too many newsletter cancellations. Therefore, addressed print mailings (direct mailings) are an additional tool in CRM, as every customer can be reached in the database and produce significantly higher response rates are achieved compared to e-mail campaigns. However, cost-efficient selection, appropriate incentives and an activating design must make up for the noticeably higher costs for printing and postage. We will advise you on how to successfully deploy targeted print shipments.
Which questions we answer
- How can direct mailings be used effectively as an additional channel in the media mix?
- At which points in the life cycle can direct mailings yield the best results?
- How should a statistical selection of the best customers including incentives look due to the print and postage costs?
- Which design (format, look & feel) and which address is appropriate for which campaign purpose?
- How can the success of my print measures be measured reliably and precisely?
Why choose Caspar Feld
Efficient customer selection and address management:
With our efficient scoring we identify the most valuable customers for you and thus reduce the risk of bad investments.
Targeted approach and value-oriented incentives:
Our experience helps you to appeal to customers who have migrated and to choose the appropriate incentive.
Extensive know-how about digital and print campaigns:
We have the necessary know-how to plan and implement print and digital campaigns for specific target groups.
Comprehensive project controlling:
We show you the exact monetary results of the campaigns. We introduce metrics with which you can continuously optimize direct mailings.
Lack of operational resources:
We offer you immediately usable, missing operational resources for the implementation.
Testimonials from customers
What our customers say about us
Daniel Setzermann Director Marketing, mymuesli
"Caspar Feld has assisted us in the successful implementation of print reactivation campaigns. In concrete terms, we were effectively advised on the decisive topics of selection, scoring, mailing design and controlling. We are extremely satisfied with the resulting campaign results."
Camilla Kolbmüller former Senior CRM Manager, Flaconi
"At Flaconi, we have successfully introduced the medium offline mailing together with Caspar Feld for the targeted reactivation of existing customers. The consultation was extremely goal-oriented, cooperative and characterized by mutual trust."