Caspar Feld founder and partner Dr. Mirko Caspar has been Managing Director of Mister Spex since 2011. With his data-driven, customer-centric and agile marketing approach, he has helped make Mister Spex the European leader in the online eyewear and contact lens...
Mirko Caspar in the Spotlight – presented by the Marketing Center of Münster (MCM)
After a guest lecture in innovation management, Mirko Caspar answers topic-specific questions to the MCM in 100+ seconds and gives the students a few thoughts on their future path.
Please, come back – the economic relevance of customer winback!
Does this sound familiar? You acquire many new customers at high cost, who often only order once. The repurchase rate of your existing customers is too low. The date of the last order was a long time ago for the majority of your customers. Despite great efforts, you...
