Quantitative Brand Positioning

Testimonials from customers

What our customers say about us

Florian Heinemann Founding Partner, Project A

"For many of our investments, we are often faced with the challenge of better penetrating markets and customer needs in order to position companies correctly in the competitive environment. We regularly work together with Caspar Feld in the context of market research and positioning projects. Mirko and Sebastian work very professionally and we always benefit from their high quality studies."

Dr. Hans Dohrmann Partner, Retail Capital Partners

"RCP is an internationally active investment and consulting company focusing on retail and consumer goods companies. That's why we always need high-quality insights into markets, customers and competitors to support our strategic and tactical considerations with figures. At Caspar Feld, we can rely on professional study execution and sound figures."

Anja Kettern former Lead Market Research, Zalando

"Together with Caspar Feld, we conducted a study on brand positioning in the competitive environment. The results of the study will enable us to further sharpen our brand profile and to assess strategic directions based on numerical data."

Thomas Spengler Director CRM, Internetstores

"As a result of our growth, we have strongly concentrated on optimizing the performance channels with our brands fahrrad.de and Brügelmann. With Caspar Feld, we have for the first time systematically and comprehensively reviewed our branding activities and our brand positioning in the competitive environment. The results have helped us greatly in underpinning our strategy process on the basis of numbers. The cooperation was therefore a real added value for us."

 

Steffen Wicker Founder & CEO, Homeday

"With the help of the positioning study we were able to understand our market in detail on the basis of figures. As a young company, it was also our central goal to define our brand validly for the first time and thus to match the actual perception of the customer and the brand image we were striving for."

Stephan Rahmede CEO, kfzteile24

"We at kfzteile24 wanted to identify the decisive needs of the market and our customers in order to align the future focal points of our corporate strategy. Comprehensive and comprehensible information was essential for tapping new markets and for the most important points of attack in existing customer marketing. Caspar Feld has delivered exactly this in the shortest time on the basis of a broad positioning study."

Christian Hoya Founder, Wine in Black

"Caspar Feld has taken us a big step forward in our competitive positioning analysis. Now we have the necessary information basis to prioritize our main success drivers and thus address our overall market potential even better."

Kian Moini Co-Founder & CEO, Lamudi

"We conducted a brand positioning study with Caspar Feld in one of our international markets. The detailed results have provided us with numerous new clues for the further development of our target group approach. Building on this, we have used the central findings for downstream brand tracking, in particular to monitor the effectiveness of our advertising measures."

Frank Müller CMO, medpex

"In the context of our TV campaign, we have intensely dealt with the topic of brand positioning and conducted a study on our brand performance with the collaboration of Caspar Feld. Casper Feld was a reliable partner and the results of the study subsequently helped us to make important decisions regarding our branding and TV activities.”

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Customer Loyalty Analysis

Testimonials from customers

What our customers say about us

Nicolas Köhn CMO, Outfittery

"Increasing the repurchase rate is crucial to Outfittery's business model. With Caspar Feld's dedicated loyalty analyses, we were able to prioritize our CRM measures for this goal very well and ultimately concentrate on the decisive levers."

Christian Gründig former Director Paid Memberships / CRM, Xing

"At Xing, we have successfully completed a large number of projects together with Caspar Feld: Strategic customer segmentation, brand positioning, customer loyalty and value management. They are characterized by a high degree of quantitative competence and problem-solving awareness coupled with healthy pragmatism.”

Felix Gärtner Founder & Managing Director, Vicampo

"A big challenge for us was the improvement of an exactly fitting CRM as well as the generation of realizable customer insights. Caspar Feld's team identified the most important customer needs with the help of loyalty analysis and advanced our operational CRM with segmentation and customer scoring."

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Brand Tracking

Testimonials from customers

What our customers say about us

Benedikt Franke Founder & Managing Director, Helpling

"We conducted a positioning study with Caspar Feld, including segmentation into different target groups. The results enabled us to better understand the various groups of needs and to implement our marketing activities in a more targeted manner. In addition, with Caspar Feld we have successfully set up brand tracking in a national and international context with which we can analyze brand-related progress."

Stephan Herwig CMO, Thermondo

"With Caspar Feld, we have established regular, pragmatic tracking of our brand and our TV activities. The joint projects were carried out promptly and the results could be implemented immediately at any time."

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Database Segmentation

Testimonials from customers

What our customers say about us

Hubertus Bessau Founder & Managing Director, mymuesli

"With the help of the database segmentation and subsequent customer survey by Caspar Feld, we were able to understand our own customer structure much better. In addition, we were able to improve the planning of necessary CRM measures including a target-oriented, needs-oriented customer approach."

Sebastian Hasebrink Founder & Managing Director, JUNIQE

"By working with Caspar Feld on our CRM, we were able to generate very quickly valuable customer insights . With the help of the segmentation of our entire database, we were able to detect very different customer groups for which we have been recommended immediately implementable CRM measures."

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TV Spot Analysis

Testimonials from customers

What our customers say about us

Alexander Artopé Co-Founder & CEO, smava

"For smava, TV advertising is important for the acquisition of new customers - therefore the optimization of this channel is also central. With Caspar Feld, we have carried out several analyses of our TV spots. The team helped us to develop a better assessment of our target group approach on TV and thus we were able to gradually improve our results."

Claudia Frese Chief Excecutive Officer of MyHammer AG

"After a longer abstinence, we at MyHammer have decided to use TV as advertising channel. Caspar Feld initially helped us to uncover the relevant needs from the customer's point of view with a positioning analysis. Subsequently, we were able to monitor the success of our measures through regular brand tracking and spot analyses. We have always received professional and honest advice."

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Customer Winback

Testimonials from customers

What our customers say about us

Henner Schwarz Managing Director, Planet Sports

"Caspar Feld advised us on our strategic brand positioning and the professionalization of our CRM. Especially with their approach of customer recovery, demonstrable monetary success has been achieved."

Philipp Tippkemper Managing Director, Tennis-Point

"In addition to the allocation of the marketing budget, we were particularly hit hard when it came to building up the CRM organization and subsequently implementing concrete CRM campaigns in the areas of activation and recovery. Caspar Feld helped us with comprehensive analyses of customer satisfaction and loyalty, so that we will be able to operate and further expand our CRM more effectively in the future."

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Market Segmentation

Testimonials from customers

What our customers say about us

Julia Bösch Founder & Managing Director, Outfittery

"For the preparation of our TV campaigns, we used Caspar Feld's positioning study to examine the market and the competition and to identify customer drivers and attractive customer segments. The results helped us a lot in the subsequent briefing and creation process. We also reviewed the effects of our decisions with regular brand measurements and TV spot analyses. We are extremely satisfied with the way of cooperation and the results."

Cornelius Lauritzen CMO, Avenso

"It was fundamental for us to understand our customer segments and needs in the US market in depth. We also wanted to analyze to what extent our desired brand image differs from the fiercest competitors from the customer's point of view. We have achieved these goals in cooperation with Caspar Feld."

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CRM Campaign Management

Testimonials from customers

What our customers say about us

Dr. Dr. Florian Drabeck CFO, Westwing Group

"We are working with Caspar Feld in an agile and pragmatic way to improve our CRM activities. With their many years of experience, they were able to quickly and directly evaluate our planned CRM measures and submit new ideas for campaigns or customer evaluations. Through their coaching methods, we regularly discuss the progress of our measures and a multitude of urgent questions that arise in our daily business. We are very satisfied with this consulting concept."

Dr. Fabian Stich CEO, mydays

"We were looking for new impulses and ideas for our CRM and found them in the cooperation with Caspar Feld. Together we have worked on the topics of print and e-mail reactivation, satisfaction and migration analyses as well as life cycle management. With the coaching oriented approach, our employees were able to make better decisions in CRM independently.”

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Personas

Testimonials from customers

What our customers say about us

Lea Lange Founder & Managing Director, JUNIQE

"Caspar Feld has been with us throughout the development of our brand. In doing so, we first analyzed our market comprehensively, identified affine core segments and their needs and finally derived personas. We have been able to follow the development of our branding activities with repeated tracking and analyses of our TV spots. The cooperation is very personal and recommendable."

Stephan Theiss Managing Director, Gelbe Seiten Marketing Gesellschaft mbH

"Together with Caspar Feld, we have carried out various important analyses, including studies on user and customer satisfaction, competitive positioning and user segmentation, from which archetypical personas ultimately emerged. The results have given us completely new, excellent insights into our user structure and our market. We use the results for a much more targeted user communication as well as for a more efficient internal product development."

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Introduction / Optimization of Direct Mailings

Testimonials from customers

What our customers say about us

Daniel Setzermann Director Marketing, mymuesli

"Caspar Feld has assisted us in the successful implementation of print reactivation campaigns. In concrete terms, we were effectively advised on the decisive topics of selection, scoring, mailing design and controlling. We are extremely satisfied with the resulting campaign results."

Camilla Kolbmüller former Senior CRM Manager, Flaconi

"At Flaconi, we have successfully introduced the medium offline mailing together with Caspar Feld for the targeted reactivation of existing customers. The consultation was extremely goal-oriented, cooperative and characterized by mutual trust."

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Looking for more information? Contact our experts!

We advise you gladly, free of charge and without obligation.

Dr. Sebastian Feld
Founder & CEO
tel.: +49.251.394.55.788
kontakt@caspar-feld.de