GAIN CLARITY THROUGH CUSTOM-FIT, IN-DEPTH INSIGHTS.

We’re a boutique agency that consistently delivers highly customized insights into your brand, market and target audience. For you as a business leader, founder, decision maker or investor, this means data-driven clarity to facilitate strategy & positioning processes and to optimize your marketing steering.

Get in touch!

GAIN CLARITY THROUGH CUSTOM-FIT, IN-DEPTH INSIGHTS.

We can help you with:

POSITIONING ANALYSIS

Obtain actionable insights into growth potential, understand your target audience and develop a differentiated competitive positioning strategy.

SEGMENTATION

Identify and explore your key audience and prioritize measures for your most valuable customer segments.

BRAND TRACKING

Continuously evaluate the strength and perception of your brand, measure campaign effectiveness and understand evolving needs in the marketplace.

CUSTOMER INSIGHTS

Understand your customers’ most crucial needs to build stronger and more profitable relationships.

SUDDENLY EVERYTHING IS CLEAR.

Complex challenges

Our world is becoming more complex, the competition tougher, target groups more diffuse. It's a challenging environment for major decisions.

Essential guidance

Under these circumstances, clarity is more essential than ever for you as a decision-maker. That's why we help you decipher markets and brands, uncover growth opportunities and minimise risks.

Identification

The foundation of all this is our identification with your role as a manager and a relationship defined by the joint search for truth – even if it can be demanding at times.

WHY WE ARE CUSTOMER-CENTRIC,
ANALYTICAL, PERSONAL.

Unique Perspective

We never seek off-the-shelf solutions as these never lead to distinctive actionable insights. The specifics of your business, industry, and your own role all come together in a unique way, making a fully personalised approach necessary.

Insightful Analytics

Based on our long-standing cross-industry experience, we uncover previously unknown relationships, reduce findings to the essentials and make them easily accessible. We consistently rely on particularly representative data, advanced methods and innovative tools.

Trusted Partner

We believe in long-term partnerships and embody mutual trust. Only then can we help you gain certainty and ensure your actions are backed by strong insights. That's why we never leave you alone with the results and support you in transferring the insights to all your stakeholders.

OUR TRACK RECORD SPEAKS VOLUME.

International corporations, established companies, young start-ups, all from different industries with their own business models: our clients are as unique as our services.

All references

Julia Bösch

Founder and CEO Outfittery

„For the preparation of our TV campaigns, with the help of Caspar Feld's positioning study, we were able to examine the market and competition, as well as identify customer drivers and attractive customer segments. The results were very helpful to us in the subsequent briefing and creative process.“

Lea Lange

(Ex-)founder JUNIQE

„Caspar Feld accompanied the holistic development of the JUNIQE brand. Our first joint market analysis was an aha moment for us: for the first time, we were able to professionalize the brand development of JUNIQE in a customer-oriented and data-driven way. We first analyzed our market comprehensively, identified core segments and their needs, and finally derived personas. The collaboration is very personal and collaborative, and I highly recommend working together.“

Florian Heinemann

Founding Partner Project A

„For many of our investments, we often face the challenge of better understanding markets and customer needs in order to position the companies properly in the competitive environment. We regularly work with Caspar Feld on market research and positioning projects. Mirko and Sebastian work very professionally and we always benefit from the high-quality studies.“

Sebastian Dettmers

CEO Stepstone

„With Caspar Feld, we systematically examined our job seeker markets in a quantitative manner. The insights, in the form of reliable market data and segments, are very helpful in sharpening our work on brand, communication, and product.“

Stephan Rahmede

Vice President AURELIS GROUP

„I have been relying on the insights of Caspar Feld for years. The work is always very individual and quantitatively sound, and helps me to secure difficult decisions at the highest level.“

By leveraging custom-tailored positioning analysis
& segmentation, highly individualized brand tracking & customer
insights studies, we simplify and improve the decision-making
process for managers in an increasingly complex environment.

10+

INDUSTRIES

Countries

80+

SATISFIED
CUSTOMERS

13+

YEARS OF
EXPERIENCE