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Our References
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„For the preparation of our TV campaigns, with the help of Caspar Feld's positioning study, we were able to examine the market and competition, as well as identify customer drivers and attractive customer segments. The results were very helpful to us in the subsequent briefing and creative process.“

Julia Bosch

Founder and CEO Outfittery

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„With Caspar Feld, we systematically examined our job seeker markets in a quantitative manner. The insights, in the form of reliable market data and segments, are very helpful in sharpening our work on brand, communication, and product.“

Sebastian Dettmers

CEO Stepstone

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„I have been relying on the insights of Caspar Feld for years. The work is always very individual and quantitatively sound, and helps me to secure difficult decisions at the highest level.“

Stephan Rahmede

Vice President AURELIUS GROUP

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„Caspar Feld accompanied the holistic development of the JUNIQE brand. Our first joint market analysis was an aha moment for us: for the first time, we were able to professionalize the brand development of JUNIQE in a customer-oriented and data-driven way. We first analyzed our market comprehensively, identified core segments and their needs, and finally derived personas. The collaboration is very personal and collaborative, and I highly recommend working together.“

Lea Lange

(Ex-)founder JUNIQE

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By leveraging custom-tailored positioning analysis
& segmentation, highly individualized brand tracking & customer
insights studies, we simplify and improve the decision-making
process for managers in an increasingly complex environment.

10+

INDUSTRIES

15

Countries

80+

SATISFIED
CUSTOMERS

13+

YEARS OF
EXPERIENCE